Thank you...highly applicable across the board. Marketing is everyone's favorite whipping post. Since I come from the B2B side where sales cycles stretch into hundreds of days, you also must determine whether the product legitimately solves a client problem, as well as integrates well into their other solutuins. No problem, or your product doesn't play well in their sandbox, or for other reason they are not a prospect, no sale. Move on. Youd be surprised how many companies persist on slamming into brick walls..
You are so spot on about marketing constantly being a punching bag for other teams. It’s easy to blame another department that tightening up a service or product to better fit your audience. It’s such a shame
Blaming another area winds up being politically expedient and as one former boss of mine put it, becomes a 'who shot John?' cycle. Bill Bernbach put it succinctly in that great advertising will kill a bad product faster. If anything, corporate dishonesty and lack of insights have become the norm, not the exception.
Wendy's trouble bothers me because where their stores work, their product is still good--it's literally one of two fast foods I eat. (Five Guys has their problems too in quality.) They have problems like everyone else in staffing and I believe that's at the heart of their shrinkage--they likely need to. Lately they've done some promotions such as around Halloween that were mystifying.
I've had at least two instances, one at a start up and the other at a 40 year old company, where the products were just not up to snuff. The startup was understandable but incredibly frustrating--and I worked closely with the engineers and the clinicals. It closed before we could fix them. The other was a consulting/project engagement. Their 'star' product was riddled with flaws. But as a consultant I had to paper them over and with sales, we defaulted to the 'tried and true' products time and time again. I was relieved when that was over...because the parent's solution was to buy MORE companies and integrate them!
Thank you...highly applicable across the board. Marketing is everyone's favorite whipping post. Since I come from the B2B side where sales cycles stretch into hundreds of days, you also must determine whether the product legitimately solves a client problem, as well as integrates well into their other solutuins. No problem, or your product doesn't play well in their sandbox, or for other reason they are not a prospect, no sale. Move on. Youd be surprised how many companies persist on slamming into brick walls..
You are so spot on about marketing constantly being a punching bag for other teams. It’s easy to blame another department that tightening up a service or product to better fit your audience. It’s such a shame
Blaming another area winds up being politically expedient and as one former boss of mine put it, becomes a 'who shot John?' cycle. Bill Bernbach put it succinctly in that great advertising will kill a bad product faster. If anything, corporate dishonesty and lack of insights have become the norm, not the exception.
Wendy's trouble bothers me because where their stores work, their product is still good--it's literally one of two fast foods I eat. (Five Guys has their problems too in quality.) They have problems like everyone else in staffing and I believe that's at the heart of their shrinkage--they likely need to. Lately they've done some promotions such as around Halloween that were mystifying.
I've had at least two instances, one at a start up and the other at a 40 year old company, where the products were just not up to snuff. The startup was understandable but incredibly frustrating--and I worked closely with the engineers and the clinicals. It closed before we could fix them. The other was a consulting/project engagement. Their 'star' product was riddled with flaws. But as a consultant I had to paper them over and with sales, we defaulted to the 'tried and true' products time and time again. I was relieved when that was over...because the parent's solution was to buy MORE companies and integrate them!
say it louder 👏👏👏
Shouting it from the rooftops! Thank you for reading’🙏